Why do you need to hire a commercial photographer?
In the age of digital photography, it’s never been easier to take photographs. They can be quickly snapped, edited and uploaded to the internet and be seen by thousands in a matter of minutes. Why wouldn’t everyone do that?
Think of the money it would save. Big brands and companies could save a fortune. Are they? take a quick look at social media, websites and noticeboards and then compare what you see with adverts in magazines and on top brand websites. Are the quick snaps being used and, if they are, are they effective?
The answer is nearly always no. Ask yourself why and consider, in your ideal world, which type of commercial photography, DIY or professional, you would want representing you, your products and your business. More importantly, which approach is going to boost your credibility and sales?
The answer is obvious, just look at any successful company and see if they cut costs with their commercial photographs.
They don’t, they hire a commercial photographer, not because it’s fashionable, they use them because they take better photographs. When you hire a commercial photographer you buy much more than photographs, you buy a complete package. A package that is backed by knowledge, experience and proven ability. Professional photographers understand the value of collaboration and listening and are able to visually articulate how best to photograph you, your business and your products. They are experts in visual communication, it’s what they do every day. If you want to make a splash in market-place, put your iphone away and invest in an expert.